Albert Kelly / Creative Director

UPS & Career Builder: Gaming / Recruitment

Gamifying recruitment for Career Builder to help one of their biggest clients, UPS, attract young mobile job seekers to tens of thousands of open positions yearly.  

Classic mini-games show the wide range of job skills and flexibility of career advancement. First three levels are problem-solving, scored on speed and accuracy.

On the Supervisor level the game becomes a time management challenge. Hire and manage employees to play the first 3 levels. Monitor their performances and make changes to improve.
 

Agency: Heather. With: Ryan Gury, Matt Bijarchi, and many others.